One ride that really stood out at Sema 2007 was the Chrysler 300c with the lcd rims. When we walked by we did a doubletake. Does that rim really have video coming from it? The answer is YES! The possibilities are endless. One idea we had was the ability to display an image of another rim on the screen. Basically you would be able to display a different rim each day, giving your ride the appearance of having whatever kind of rims you want. Pretty pimp right? Here is the video:

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